Why Zora?

Zora is a platform that’s changing how art is created, shared, and collected. Here are common questions about why artists and collectors use it:

Q1: What is Zora?

A: Zora is a digital platform that allows artists to mint, sell, and auction NFTs (non-fungible tokens). It connects creators directly with collectors and provides a transparent record of ownership and provenance.

Q2: Why use Zora instead of traditional galleries?

A: Zora gives artists more control over pricing, editions, and royalties. Unlike traditional galleries, which may take a commission and control the exhibition, Zora allows artists to reach a global audience directly and continuously engage with collectors.

Q3: How does it benefit collectors?

A: Collectors gain secure, verifiable ownership of digital artworks. They can buy, sell, and trade pieces on the blockchain, ensuring authenticity and tracking provenance over time.

Q4: Is Zora only for digital art?

A: Primarily, yes, but many artists use it to complement physical work. For example, a physical painting can have a digital NFT counterpart, offering collectors multiple ways to experience and own the work.

Q5: Why is Zora part of the future of art collecting?

A: As art increasingly embraces digital spaces, platforms like Zora democratize access, empower artists, and create new opportunities for collectors worldwide. It’s part of a growing ecosystem where ownership, creativity, and technology intersect.

Takeaway:
Zora offers artists and collectors a modern, transparent way to engage with art. Understanding digital platforms helps collectors navigate this evolving landscape and appreciate the value of both physical and digital works.